Thursday, 27 December 2018

I Won’t Give Up: HIV/AIDS Survival Stories


With over 940000 deaths globally and 1.8 million new cases in 2017, worldwide, HIV/AIDS is still a complicated condition the world is dealing with. India still accounts for 4th highest number of deaths due to HIV/AIDS. As of now, there is no cure for this disease.

AIDS (Acquired Immunodeficiency Syndrome) is a condition caused by HIV (Human Immunodeficiency Virus). This virus attacks human immune system, making them weak and developing lower resistance against various disease. It makes the immune system so weak that even a simple cough and cold can become too troublesome for the infected person.

Though the world has seen a significant reduction in the number of new HIV patients as well as the number of deaths due to HIV/AIDS, yet, there is a long way to go. World AIDS Day is celebrated every year on 1st December with an aim to spread awareness against the disease. This disease is still a taboo in many societies and people, despite the circulated information against the disease, have difficulty accepting HIV patients and these patients are treated as an outcast in the society.

Turacoz Healthcare Solutions brings to you few stories of people who are struggling hard with HIV/AIDS and leading their life. These are the stories of their struggle and the issues they have been facing ever since they were diagnosed with this condition.

“I have no one to shift the blame upon”

I am a 29-year-old female, living in Delhi. Everything was seemingly fine until I was diagnosed with HIV, 2 years back. My world shattered right in front of my eyes. How stupid was I to not to think that this disease can happened to me as I was so addicted to drugs and was involved in sharing needles to inject drugs. I always knew about this disease but thought it could never target me. I was wrong.

I went to rehab to get rid of my drug addiction. I was successful and was living a new life where there was no place for drugs and then this happened. I had fever that lasted for days and doctors recommended a blood test and the reports changed my life overnight. I was declared HIV positive.

It is hard to live as a HIV patient as your own guilt never leaves you, your body is not the same as before, you’re fighting with your health and at the same time the society has abandoned you.

This happened to me, I was declared an outcast. With few months of diagnosis, I lost many of my friends, relatives and almost every person in my social circle, excluding my parents. People used to label me as a character-less woman. But this disease is not just a sexually transmitted one, there are other factors too, and mine was one of them. But no one wanted to know how I felt. I struggled with everything from the loss of my health, friends to depression.

I was taking therapies and medicine for the disease and was also fighting depression at the same tie. My body wasn’t taking well, the anti-depressants, so they had to be stopped. My parents were my only support and every time I looked at them, I felt even more guilty. At one point I also thought of ending up my life but snapped back looking at my parents.

I just want to tell everyone that HIV/AIDS does equal harm to your mental health. If the society becomes more accepting of HIV patients, maybe we can reduce the stigma the patient faces. HIV doesn’t spread from touching or being with a HIV positive person. This is only transferrable through sexual transmission, sharing needles or blood transfusion.

Let’s make a society where HIV patients can live normally like other people. Let us be more accepting of HIV patients and understand and support them so that they can at least feel less pain mentally.

“I’m learning how to live with HIV”

Around 1.5 years back, my world changed when I was diagnosed with HIV. The blood reports stated “Reactive” and tears rolled down my face. I cursed the man who was responsible for this. He told me after a year of our sexually intimate relationship that he was HIV positive. I was devastated and out of fear went to get my blood test done and my fear came true.

I never felt ashamed of my sexual preferences and was okay being in a homosexual relationship with this man who gifted me the virus. I cursed him after seeing my blood reports and questioned him why he didn’t tell me before. ‘What is my fault?’ this was the question that kept echoing in my mind.

I was scared. For few days I didn’t tell this to anyone and then one day, I exploded in front of my friend and sobbed uncontrollably. She knew the state I was in. She comforted me and made me believe that everything will be alright. I slowly came to terms with my condition and now my family knew about this. It was devastating for them too, but with time they also learned to deal with the reality.

My initial struggle with the disease wasn’t an easy one. The news of me being HIV positive spread like a forest fire and in no time, I was secluded by the society I live in. A feeing of self-hatred and disgust developed into me and I stopped talking to anyone. My friend slowly took me out of the depression I was into, with the help of my family and other friends. She tried to make me feel good about myself.

There are various advancements been made in treatment of HIV/AIDS to help HIV patients live a long and healthy life. I went on to take antiretroviral therapy. Today, I have again started seeing myself in a different light. The feeling of self-hatred has been now diminishing and I am becoming more and more accepting.

My friends helped me a lot in coming to terms with my condition and they also helped others understand my situation. Around 2 years with this disease, I am now becoming more positive and learning to deal with the condition.

HIV is a lifelong condition and the person affected by it has to live on medications for his/her entire life. It can also happen to people who are involved in heterosexual relationships, so this is a myth that this is a disease brought in by the homosexuals.

Society needs to understand the pain a HIV positive person suffers and try to make them comfortable. Behave the way you are with others, with a HIV positive person. HIV patients are also part of this society.

There are many organizations that offer free antiretroviral therapy like AIDS Health Foundation, India HIV Alliance, etc. You can get the treatments from there. My message to all the HIV patients is that- “It can happen to anyone. Face the reality and learn to cope up with it. Through constant monitoring and taking the medications and therapies regularly, you can also live a healthy and long life. HIV is not the end of you.”

These 2 stories have few things in common:

  • The struggle of HIV patients, health wise
  • The social stigma they face

The most important thing for both these individuals was that, they decided to not to give up.

Our society needs to understand the fact that AIDS is not a general communicable disease and only spreads through vaginal or rectal fluids, semen, blood transfusion, breast milk & using shared needles. It does not spread through being friends with a HIV positive person. Accept HIV. Take precautionary measures and learn more about the disease, but secluding HIV patients from the society is not the way this condition is going to be solved.

Turacoz Healthcare Solutions, being a medical communication company, understands the sentiments and struggles of HIV patients and ask people to be more understanding of the disease and treat HIV patients as the part of their society and behave normally with them. Also, Turacoz appeals the HIV patients to be optimistic and never think of giving up. HIV certainly doesn’t mean the end of your life. You still have a long way to go. Take proper medications and antiretroviral therapy is going to help you live a long and healthy life.

Mentioned below are some helplines for HIV/AIDS patients in India:

  • Helpline no.: 1097 (National AIDS Control Organization (NACO))
  • Contact no.: +91 9892864024 (AIDS Society of India)
  • Contact no.: 23543333, 23542222 (ASHA (Action Service Hope for AIDS))

Turacoz Healthcare Solutions offers medical writing services like regulatory writing, pharmacovigilance support, clinical trial support, publication writing, medico-marketing, etc.

To know more about our services and to get assistance from us, you can mail us at hello@turacoz.in

Friday, 21 December 2018

Medico Marketing Solutions At Your Convenience


Medico marketing, as the name suggests, is concerned with the marketing of the medical products. It is a process wherein the exchange of information takes place between as drug manufacturer and the consulting doctor/physician, pharmacist or patients.

The motive behind this information exchange is to explain the products of a company and how they are going to help patients/consumers in treatment of various health issues.

With the rapid advancements in technology, there has been a change in pharmaceutical marketing as well.  the drugs and devices are now marketed well so that their effects and usages are known well. It is basically generating sales.

How successful your medico marketing would be, depends on the strategies you use and the approaches and plans you have adopted for the marketing. A marketing management effort is bound to be successful when it follows the following process efficiently:

  • Formulating goals
  • Identifying the target market/audience
  • Building-up a plan to achieve the goals
  • Analyzing and monitoring the strategy at frequent intervals to track the progress

Marketing strategies used by pharma companies:

There are mainly 2 marketing strategies that pharmaceutical companies use. They are:

  1. Push stream: The motive behind this strategy is to make an impact on the decision maker’s prescription behavior by using promotional items like journal articles, drug sampling, journal advertising, medical conferences, etc.
  2. Pull stream: This strategy targets the end users/customers and forces the doctors to prescribe a certain drug/medicine based on the request of the patients.

Advertisements serve as an essential means to circulate the information on drugs and are widely used by drug manufacturers for promoting their products.

Now, the big question arises, whom to hire for the medico marketing? You need someone who is capable enough of designing and drafting various medico marketing documents efficiently and all those should be of good quality.

The answer to this question is Turacoz Healthcare Solutions. Turacoz is a medical communication company which provides medical writing services & end to end medico marketing support to its clients. Turacoz provides customized medico marketing solutions to pharma and healthcare companies, biotechnology, medical devices and biomedical firms, doctors, hospitals and patients.

The highly skilled team of experts assess the whole situation and requirements and demands of the clients and then suggest the best marketing strategies that fits the whole scenario.

Turacoz takes total responsibility of the work, from developing the strategy to the final deployment. The experts work on creating engaging copies with high-tech designs that go together with the strategy adopted.

The various medico marketing documents that Turacoz works on are:

  • Slide decks
  • Product monographs
  • Training manuals
  • Patient education material
  • Visual aids
  • FAQ booklets
  • Newsletters
  • Customized books and booklets
  • Leave behind literature

To reach out to us for all your medico marketing needs and to know more about us and how we can assist you, mail us at hello@turacoz.in

Wednesday, 12 December 2018

Here Is What You Need to Know About HIV/AIDS!


HIV/AIDS. This is a term which has been heard often. What is it?

Acquired Immune Deficiency Syndrome, better known as AIDS, is a lifelong condition that is caused by HIV (Human Immunodeficiency Virus). This virus exists in human blood, sexual fluids and breast milk. This virus attacks the human immune system, and this makes the body weak in resisting against viruses, common germs, fungi and other harmful elements.

The main cause of AIDS is unprotected sexual contact & using previously used syringes/needles.

The world celebrated World AIDS Day on 1st December 2018 with an aim to raise awareness on this disease. According to WHO, ever since this disease has been discovered, it has been responsible for around 36 million deaths worldwide.

The population at a greater risk of being infected by HIV are bisexual & gay men and people who take drugs by injecting the shared needles. Socially underprivileged communities are also at a risk of forming this infection.

HIV is caused by a virus. For HIV to spread in your body, infected blood, semen or vaginal secretions must enter your body and this can happen by following ways:

By having unprotected sex: Any vaginal, oral or anal sex done without the use of contraceptive like condom can get you infected with HIV. This virus can enter your body via small tears or mouth sores that usually develop in rectum or vagina during sexual intercourse. People having sex with multiple partners, without any protection can also be infected by it.

By blood transfer: By transfusing infected blood, one can get this virus. Though many blood banks now check the blood before transfusing.

By sharing needles: People taking drugs through needles/syringes can get this infection if they share the needles with each other. Contaminated needles put you at the risk of other infectious diseases as well.

During pregnancy, delivery or breast-feeding: Mothers, infected with HIV can transfer it to their children. If proper treatment taken at proper time, the child can be protected against it.

HIV does not spread by:

Hugging, kissing, touching or shaking hands with a HIV positive person, nor does it spread through air, water or insect bites.

Symptoms of HIV:

There are different stages of HIV and the symptoms vary accordingly.

Primary infection stage (Acute HIV): Mostly people affected by HIV get flu-like disease in a month or two of getting infected by the virus. This may last for a few weeks. The symptoms are:
  • Fever
  • Headache
  • Pain in muscles and joints
  • Sore throat & mouth sores
  • Rashes
  • Swelling in lymph glands, especially on neck

These symptoms might go unnoticed as they are very mild, however the amount of virus in your body is high during this time and the infection spreads easily.

Clinical latent infection (Chromic HIV): Regular swelling in lymph nodes occur during this stage for most people. There are no other evident symptoms and the virus continues to affect the white blood cells adversely. This stage of HIV continues for around 10 years in case one is not seeking antiretroviral therapy. The disease can worsen even after taking this therapy in some people or this stage might still last for many years.

Symptomatic HIV: With the prevalence of the virus in your body, your immune cells start to doze off and your immunity levels falls drastically making you prone to mild infections and chronic symptoms like:
  • Fever
  • Tiredness
  • Diarrhea
  • Weight loss
  • Swelling in lymph nodes
  • Thrush (oral yeast infection)
  • Herpes zoster

Transformation to AIDS: AIDS is that stage of HIV when your immune system is highly damaged. The average tenure of HIV turning into AIDS is 10 years. At this stage, a person is at a high risk of infections and opportunistic cancers. There will be diseases which usually do not bother a person with sound immune system. The symptoms of such infections are:
  • Night sweating
  • Frequent fever
  • Recurring diarrhea
  • Persistent white spots on the tongue or mouth
  • Skin rashes or bumps

As of now, there is no drug or vaccine invented that can cure HIV, though the research is going on for the same. The best way is to stay alert and take precautionary steps like having protected sex, using sterilized needles and avoid having unprotected sex with multiple partners.

Turacoz Healthcare Solutions convey that if you think that you might have been infected by the virus or are at the risk of being infected by it, contact your healthcare provider as early as possible to avoid further complications.

Turacoz Healthcare Solutions is a medical communication company offering various medical writing services, pharmacovigilance support, medico-marketing and publication services. It has a highly skilled and dedicated team of expert medical writers who work on a variety of medical documents including clinical trial documents.

Turacoz has a dedicated team of clinical research experts who are proactive at handling various clinical trial documents like informed consent forms, protocols, investigator brochures and clinical study reports for each phase of clinical trial in any therapeutic area.

Get your work done by experts at Turacoz and rest assured for the quality and timeliness of the documents. Turacoz believes in delivering quality output to the clients and supports prompt delivery of work.

To know more about us and our services you can get in touch with us at:

hello@turacoz.in

We will be pleased to help you.

Friday, 7 December 2018

Quick and Easy Fix for Your Clinical Trial Requirements!


Exploring new dimensions and working towards new advancements defines the science today. Numerous experiments, innovations, inventions and researches are the faces of science in the modern era. With such fast-paced development in treatment of various ailments, backed by the advanced technology, many drugs have surfaced which are expected to treat certain diseases.

Clinical trials are the result of all these researches and quest for innovation and advancement in medical science.

What are Clinical Trials?

Clinical trials are scientific investigations carried out to discover better approaches to avert, screen for, analyze, or treat illness. These trials may likewise indicate which medical methodologies work best for specific sicknesses or group of individuals. Clinical trials create excellent data for healthcare decision-making.

The motive behind clinical trials is to answer scientific queries. In this manner, these trials pursue strict, logical guidelines which secure patients and help deliver dependable clinical trial outcomes. Clinical trials are one of the last phases of a long and watchful research & development process. The procedure usually starts in a lab, where researchers initially generate and test new ideas.

Phases of clinical trial:

Clinical trial is divided into 4 phases. These are explained as under:
  • Phase 1: Testing of an experimental drug, device or vaccines on a small group of individuals to get a hang of the safety, possibility of side effects and evaluating how the drug should be given.
  • Phase 2: A larger group of people is set off to experimenting the safety and efficacy of the treatment and this procedure can last for many years.
  • Phase 3: This is an extensive study involving many participants. This is the comparison phase where the new/experimental drug or vaccine is compared to a placebo or existing/standard treatments. Some side effects that might go unnoticed during Phase 2 trials, can be discovered during this phase. The regulatory authorities will consider the trials up to this phase and will decide upon the approval of the new drug.
  • Phase 4: This phase is the last one and comes into the picture post approval of the drug by the regulatory authorities. The drug’s safety and efficacy are observed on diverse populations.
With every clinical trial, a protocol is associated, which informs that what is to be done in the trials, how many phases are to be conducted and which one would be the most important one. These protocols also include guideline or eligibility criteria describing who can attend a clinical trial.

There are a lot of documents involved in the whole process of clinical trials. The entire cycle of drug development includes planning a clinical trial, preparing various documents both pre-& post trials in accordance with country-specific guidelines, submission documents and safety reporting.

The issue faced here is to get such a team of skilled and expert professionals who can handle the documents carefully and work on them with the required expertise and knowledge. This is very crucial for any Clinical Trial Organization (CRO) or pharmaceutical organization.

Here is a quick fix to all your troubles related to clinical trial documents: Turacoz Healthcare Solutions.

Turacoz Healthcare Solutions is a medical communication company offering various medical writing services, pharmacovigilance support, medico-marketing and publication services. It has a highly skilled and dedicated team of expert medical writers who work on a variety of medical documents including clinical trial documents.

Turacoz has a dedicated team of clinical research experts who are proactive at handling various clinical trial documents like informed consent forms, protocols, investigator brochures and clinical study reports for each phase of clinical trial in any therapeutic area.

Get your work done by experts at Turacoz and rest assured for the quality and timeliness of the documents. Turacoz believes in delivering quality output to the clients and supports prompt delivery of work.

To know more about us and our services you can get in touch with us at:
hello@turacoz.in
We will be pleased to help you.

Monday, 26 November 2018

Getting a hold of Real-World Evidences was never so easy!


The world of pharmacy today is full of new drug innovations and enhancements. Various drug manufacturers are coming up with new medications for various ailments and want to get it approved for use. Whenever a new drug is produced, before it is sold into the market, it has to go through certain approvals by regulatory authorities to ensure that it is safe for consumption and is effective in the treatment of the ailment it is meant for.

Clinical trials though, are conducted to validate the efficacy and safety of a drug but, these trials are conducted are in a controlled environment. Before the drug is out in the market, it is very important to know how it functions in an uncontrolled environment, i.e. the real world.

We have to comprehend the job of a medication in enhancing patients' results and what all variables come into the image. This calls for the “Real-World Evidences.” It gives you bits of knowledge on different angles like drug safety, pharmacoepidemiology, health economics, and research results and aides in effective decision making.

Real-world evidence (RWE) and Real-world data (RWD) are assuming an expanding job in healthcare decisions.

  • Food and Drug Administration (FDA) utilizes RWD and RWE to screen post market safety and unfavorable events and to settle on regulatory decisions.
  • The healthcare sector is utilizing this information to support coverage decisions and to create guidelines and decision support tools for use in clinical practice.
  • Therapeutic device manufacturers are utilizing RWD and RWE to help clinical trial structures (e.g., extensive straightforward trials, pragmatic clinical trials) and observational examinations to create inventive, new treatment approaches.

What is RWE?

It is the clinical proof regarding the use and potential advantages, or dangers of a therapeutic product derived from the examination of RWD.

What are RWD and where do they originate from?

These are the data identifying with patient wellbeing status as well as the conveyance of medicinal services routinely gathered from an assortment of sources. RWD can originate from various sources, for instance:

  • Electronic health records (EHRs)
  • Product and disease libraries
  • Patient-created information incorporating into home-use settings
  • Claims and billing exercises
  • Data accumulated from different sources that can advise on health status, for example, cell phones

Real-world evidences go through the following issues and address them:

  • Fiscal strain of a disease
  • Advantages of a new intervention & its commercial connotation
  • Additional cost of a therapy: risk vs. benefit
  • Assessing new treatment vs. existing alternatives

These assessments are eventually converted into clinical, financial, and humanistic results of a treatment. The current circumstance requests RWES to completely comprehend the estimation of a product and its potential in real-world clinical practice. Assessing a medication just on the premise of its viability and safety is not anymore adequate to dispatch a product for clinical use.

Eliminating your worries on real-world evidences with Turacoz Healthcare Solutions:

Turacoz Healthcare Solutions, a medical communication company, be in cahoots with the clients to offer RWEs that aids the pharma products throughout their entire life-cycle. We have good record of working on various such studies for our clients, all over the globe.
Turacoz offers the following services in respect to RWEs:

  • Data collection
  • Data investigation/analysis
  • Report writing
  • Publication

The process comprises of end-to-end support for observational studies, epidemiological & retrospective studies and registries.

Apart from RWEs services, Turacoz also provides following services at the global platform:

  • Medical writing
  • Regulatory writing
  • Publication writing
  • Pharmacovigilance support
  • Medico-marketing
  • Clinical trial support

Turacoz has highly dedicated team of skilled professionals who deliver the best of services within the required time frame. You can rest assure after handing over your work to Turacoz.

Thursday, 22 November 2018

These 7 tips will help you in fighting diabetes and lead a healthy life



Many of us are aware of the kind of disease diabetes is. It is lifelong condition and it really takes a toll on your body, BUT, ONLY IF YOU SET YOUR FOOT RIGHT, you can fight diabetes strongly. A few changes to your diet and lifestyle and you are the strongest person ever!

The main task for a diabetic person is to maintain his blood sugar level. Keeping the blood sugar level within the prescribed limit can be challenging as there are many factors contributing to the change in blood sugar level, unexpectedly too.

This post discusses about diabetes management by taking some easy steps. Mentioned below are some tips you should follow to keep you blood sugar levels in control to a great extent:
  1. Diet: We are what we eat!
Eating healthy is a solution meant for most of the problems, diabetes being the one. If you’re a diabetic person, know how your food intake affects your blood sugar level. Eat as much as your body needs and don’t over eat. Include vegetables, whole grains and fruits in your diet.

Go for fat-free dairy products and lean meat. Do not munch on foods which are high in sugar and fats. Carbohydrates have a huge impact on your blood sugar levels, so always make a check on their intake.


What you should not have!

Artificially sweetened fruit juices: They are just loaded with carbs and not with the goodness of fruit fibers, thus increasing your blood sugar level and weight.

Processed food and carbonated drinks: While munching chips with a bottle of cola could be the first thing that strikes your mind while binge watching web-series or movies, but it is not the best idea. These chips, burgers, pastries, cold drinks etc. are rich in unhealthy trans fats and high amount of sugar and thus it’s good to avoid them.

Full-fat dairy: Full cream milk, cream, cheese and full-fat yogurts are loaded with saturated fats causing your blood cholesterol levels to rise. Go for fat-free dairy products instead.

Fatty meats: They are a huge source of saturated fats which on consumption can increase your chances of getting a heart disease. So, go for lean meats.

White sugar, white flour & white rice: White is not a friend for people with diabetes. These products will only result in increasing calorie intake and blood sugar levels. Avoiding them is the best you can do.
  1. Exercise: Get your body moving!
Living an active lifestyle is good for everyone and when it comes to diabetic people, it helps a lot. There is no need to hit the gym and do all those vigorous workouts, a simple brisk walk in the morning would do wonders for you. You can ride a bike or join aerobics, Zumba or dance classes if you want to have fun along with workout. Take out just 30 minutes from your day to do exercise. Doing any form of workout will help you with:
  • Controlling weight
  • Maintaining your blood sugar level
  • Raising energy levels
  • Warding off any complications
  • Managing the stress levels
  1. Go for checkups:
Visiting your doctor at frequent intervals not only keeps of informed of your state but also gives you confidence. Visit your doctor at least twice a year. Diabetes puts your heart at risk so visiting a doctor and getting checkups done will keep you informed of your cholesterol levels, blood sugar levels and blood pressure. You can also get your eyes checked up once a year. Stay updated on your health.
  1. Watch over your stress levels:
Stress is bad for everyone. It leads to various health problems and leading a stressful life will only worsen your condition as it shoots up the blood sugar level. Practice meditation, yoga or take out some time for your hobbies. Find out ways to release your stress. Do things that make you happy.
  1. Keep a track of your alcohol consumption:
There might be some party or any other occasion where you just cannot stop yourself from consuming alcohol, but diabetes becomes much easier to control if you say a NO to alcohol. In case you cannot give up on it completely, reduce its consumption. If you’re addicted to it, it’s better to get a rehab and get over it.

As per American Diabetes Association, women if want to consume alcohol, then they should limit themselves to 1 drink per day and men should not have more than 2 drinks a day. Alcohol causes your blood sugar levels to either rise or become too low.

Always make a check on your blood sugar level prior to drinking and take necessary steps to avoid low blood sugar. If you have to intake insulin or medicines for your diabetes, eat something while you’re drinking. Keep in mind the intake of carbs.
  1. Bid adieu to smoking:
Smoking is hazardous for your health, no matter you’re diabetic or not. It leads to life-threatening disease like cancer. Diabetic people become more sensitive towards health issues like heart disease, kidney disease, stroke, vessel disease, eyesight problems, nerve damage, etc.

Smoking leads to a risk of developing these problems. If you are addicted to smoking, consult a doctor and quit it.
  1. Keep a check on your menstrual cycle and patterns:
In women, the change in hormone levels during or a week prior to their periods can lead to variations in blood sugar level. Also, when close to menopause, changes in hormones might lead to uncertain changes in blood sugar levels. What you can do in these cases is:
  • To notice the pattern: Maintain a record of your monthly blood sugar level. This way you might be able to notice the variation during your menstrual cycle.
  • Customize your diabetes treatment plan accordingly: You might get recommendations from your doctor for changes in your diet plan, medicines or activity level to cope up with changing blood sugar levels.
  • Intermittent checking for blood sugar level: You might be close to or have already reached the stage of menopause, consult your doctor to find if you need to be more frequent with your monitoring of the blood sugar levels. Symptoms of menopause can be confused with those of low blood sugar, so, check accordingly before taking up any action.
So here is quick flashback of all the tips:
  • Eat healthy, stay healthy
  • Say NO to food with high carbs, saturated fats and added sugar
  • EXERCISE, keep rolling, keep moving!
  • Eliminate the word “STRESS” from your dictionary
  • Visit your doctor for health check-ups
  • “SMOKING KILLS”, get that straight to your head
  • Be a good monitor and reduce your consumption of alcohol
  • Ladies, check out for the patterns and fluctuation levels of blood sugar during your periods or during the stage of menopause
Turacoz Healthcare Solutions, a medical communications company encourages a healthy lifestyle. It's not just about diabetes, one needs to live actively to avoid various health issues in his/her life.

From Turacoz, it’s a message to all the diabetic people, diabetes is more of a condition than a disease. It will behave as you treat it. Follow an active lifestyle and develop healthy eating habits and get regular check-ups. By sticking to your diet plan, exercise routines and medications, you can control this condition.

Turacoz believes in serving their clients the best and work upon the same. It provides medical writing services in numerous domains viz. regulatory, research, clinical trials, publications and medico marketing. To get the assistance you can get in touch with us at hello@turacoz.in

Tuesday, 20 November 2018

Here is a quick cure for Medico-marketing


In the world of constant innovation there are a variety of things manufactured which are then marketed. There have been a lot of advancements in the field of science and medicine. Various drugs are invented for various ailments and various medical devices are manufactured. Drug manufacturers actively seek for medico-marketing solutions.

What is medico marketing?

Medico-Marketing is a procedure of information exchange that occurs between a drug producer and the consulting specialist, Nurse, Pharmacist or with the patients. The goal of this is to clarify the organization's products and how it will help the customers in forecast or treatment of the health-related issues.

This information exchange is oriented towards sales. However, the description made must be very clear and precise and the sales process must be defined clearly as the product can be hazardous if used in a wrong manner.

The effect of medico marketing depends on the techniques and strategies used, up to a huge extent. An efficient medico-marketing plan will work on the following elements:
  • Constituting an objective
  • Recognizing the target group
  • Formulation of a road map to achieve the goal
  • Investigating the marketing plan at frequent intervals to track the progress

The pharmaceutical industry is changing dramatically, and India is establishing itself well as pharma manufacturers. In the case of pharma products, the consumers are the patients, but they are not exposed to the choices and it is the doctors who decide for any particular drug, thus doctors end up becoming the actual customers.

Selling products to the experts/specialists require an extensive knowledge base so that that the product and its USP are sold. The documents involved in medico marketing are essential for both commercial and scientific use. Well-planned and crafted medico marketing documents help spreading awareness regarding the product and diseases for patients as well as healthcare providers.

At Turacoz Healthcare Solutions, we understand the need for marketing in today’s era. Turacoz is a medical communications company which provides you with a wide range of services including medical writing, scientific writing, publication writing, regulatory writing, pharmacovigilance support, real world evidences and medico marketing.

Medico-marketing support at Turacoz:

Turacoz Healthcare Solutions offers customized medico marketing services. We extend our support to healthcare, pharma, biomedical companies and medical device manufacturers along with doctors, hospitals and patients.

Turacoz devises the medico marketing strategies and plans keeping in focus the target audience. The highly dedicated team of experts extends end-t-end support to the clients. We cater according to the requirements of the clients and offer the best possible solution.

Turacoz team shoulders entire responsibility of formulating the plan for the chosen strategy, KOL (Key opinion leaders) coordination. The classy and innovative designs fit accordingly with the marketing strategy.

Below is the list of medico-marketing documents that we offer:
  • Product monographs
  • Newsletters
  • Slide decks
  • Patient education material
  • Leave behind literature
  • Visual aids
  • FAQ booklets
  • Training manuals
  • Customized booklets and books

Turacoz believes in serving their clients the best and work upon the same. Any of your medico marketing problems and we are ready with the best solution. To get the assistance you can get in touch with us at hello@turacoz.in

Turacoz Healthcare Solutions is always at your call, ready to assist you in achieving your endeavors and goals.



Friday, 16 November 2018

The truth is: Diabetes can be controlled! Read this post to learn more


Diabetes is a condition that has emerged as a major health concern and a major setback to the socio-economic situation of the countries across the globe. It puts on the financial stress on the families of affected family members as well.

A diabetic person suffers a lot on financial and health part. Diabetes is an irreversible disease, but it can be controlled with certain measures. With the rapid advancements in the fields of science and medicine, various drugs have been introduced to treat diabetes. The treatments for the same are getting better day-by-day.

There are 2 main types of diabetes:

Type 1: When there is no insulin formation in the body.

Type 2: When the body is not able to produce enough insulin, or the insulin produced is not used effectively by the body

The Type 1 diabetes can be treated with insulin injections and people affected by it should be careful about their diet and plan activities accordingly to avoid any further complications.

The Type 2 diabetes can be controlled by adapting a healthy lifestyle, oral medications and insulin also, in case other measures fail.

There are a lot of medications available in the market for diabetes that it becomes difficult to determine that which is the best. Here in this post, different medications for diabetes are discussed along with the effect that they cast on the body.

Drugs for Type 1 diabetes:

For the treatment of this diabetes, insulin is the main component and is used for the same. It replaces the missing insulin in the body and maintains the blood sugar level. Insulin is directly injected into the skin by the people suffering from the diabetes or with the help of a doctor.

There are a variety of insulin injections, varying on the account of duration of their effect and the time of their reaction. These different types of insulin are mentioned under:
  • Fast-reacting injections: They take 5-10 minutes to react and last for around 3-5 hours.
o   NovoLog (Insulin aspart)
o   Apidra (Insulin glulisine)
o   Humalog (Insulin lispro)
  • Brief-term reacting injections: They have their effect in about 30 minutes to 1 hour and last for 6-8 hours.
o   Regular insulin (Humulin R and Novolin R)
  • Moderate injections: they take 1-4 hours to have any effect but last for around 10-26 hours.
o   Insulin isophane, also known as NPH insulin (Humulin N and Novolin N)
  • Long lasting injections: Taking 1-2 hours to have an effect, these last in between 14-24 hours
o   Insulin detemir e.g. Levemir
o   Insulin glargine, e.g. Toujeo
  • Blended injections: These are the mixture of the injections mentioned above. They cast their effect in between 5 minutes to 1 hour and last for 10-24 hours.
o   Insulin aspart protamine and insulin aspart. For e.g. NovoLog Mix 50/50 and NovoLog Mix 70/30
o   Insulin lispro protamine and insulin lispro. For e.g. Humalog Mix50/50 and Humalog Mix75/25)
o   Insulin degludec. For e.g. Tresiba
o   NPH insulin and regular insulin Humulin. For e.g. 70/30 and Novolin 70/30
There is also an inhalable insulin available named Afrezza, which has its effect in 12-15 minutes and lasts for about 3 hours.

More drugs for Type 1 diabetes:

There are some non-insulin drugs as well that can be utilized for Type 1 diabetes treatment. These are:
  • Incretin mimetics: These simulate the hormone incretin which incites insulin post meals. These drugs include exenatide (Byetta, Bydureon), liraglutide (Victoza), and dulaglutide (Trulicity).
  • Amylin analogs: Pramlintide (Symlin) mimics another hormone, amylin, that helps with glucose regulation.
  • Glucagon: It helps in reversing blood sugar levels when they drop down as a result of insulin treatment.
Medicines for Type 2 diabetes:

For people suffering with this form of diabetes, insulin treatment can be used in the case where every other treatment has not shown the desired results. Though Type 2 diabetes can be controlled by living a healthy lifestyle, people prone to high blood glucose levels can be prescribed oral or non-insulin medicines to reduce the level of blood glucose.

Mentioned below are some of such drugs:
  • Sulfonylureas: This helps in improving the release of insulin in the blood through the pancreas. The newer drugs available have lesser side effects.
Sulfonylureas comprises of:
o  Glimepiride (Amaryl)
o  Glipizide (Glucotrol)
o  Glyburide (DiaBeta, Micronase, Glynase)

  • Meglitinides: These also boost up the secretion of insulin. They enhance the effectiveness of body in secreting insulin at the time of meals. These include:
o   Nateglinide (Starlix)
o  Repaglinide (Prandin)
  • Biguanides: They enhance the effectiveness of insulin & minimize the level of glucose the liver dispenses into blood. They also boost the consumption of blood glucose in the cells. Metformin is the sole such drug in the US.
  • Thiazolidinediones: They help minimizing the resistance of tissues to the influence of insulin. These are newer drugs, so a check is to be made on them strictly to figure out the potential safety issues. People having the risk of heart failure should avoid using this drug. It includes pioglitazone (Actos) and rosiglitazone (Avandia)·
  • Alpha-glucosidase inhibitors: They function in a way helping the carbohydrates to be digested slowly by our body thus maintaining a low blood sugar level post meal.
o   Acarbose (Precose)
o  Miglitol (Glyset)
  • Dipeptidyl peptidase inhibitors: These new kinds of medications are responsible for slowing down the glucose absorption.
o   Alogliptin (Nesina)
o  Linagliptin (Tradjenta)
o   Sitagliptin (Januvia)
o  Saxagliptin (Onglyza)
  • Sodium-glucose co-transporter 2 inhibitors: These cause the body to discharge more glucose into the urine from bloodstream. They also help in slight weight loss which is beneficial for people with Type 2 diabetes.
o   Canagliflozin (Invokana)
o  Dapagliflozin (Farxiga)
o   Empagliflozin (Jardiance)
  • Oral combination drugs: A combination of the drugs above is also available in form of new medications. Some of them are:
o   Alogliptin and metformin (Kazano)
o  Alogliptin and pioglitazone (Oseni)
o   Glipizide and metformin (Metaglip)
o   Repaglinide and metformin (PrandiMet)
o  Rosiglitazone and metformin (Avandamet)

There are 2 new drugs which have been recently approved for the treatment of diabetes. These drugs have been introduced to the pharmacies to help lower A1C in grown-ups. They are:
  • Ozempic (semiglutide): It is a 0.5 mg or 1 mg injectable medicine for adults suffering from Type 2 diabetes. These showcased remarkable effect in A1C reductions during clinical trials. It is a once-weekly glucagon-like peptide (GLP-1) receptor agonist that combined with diet and exercise can help in improving glycemic control.
  • Fiasp: It is a fast-paced, manual insulin which is invented to improve glycemic control in grown-ups suffering from Type 1 & Type 2 diabetes. Patients are advised to have the medicine before the meal or within 20 minutes of starting a meal. It surfaces in the blood in around 2.5 minutes.

Both these drugs are manufactured by Novo Nordisk and were sanctioned by FDA in 2017.

Turacoz Healthcare Solutions believe that a healthy lifestyle, which is a combination of healthy diet and exercise can help in controlling diabetes. The Diabetes Awareness Month is observed to spread awareness on this disease and also focuses on living a healthy lifestyle.

With the help of the above-mentioned drugs, diabetes can be controlled and monitored to a good extent. With the pace that technological and medical advancements are taking place, very soon more effective medicines shall be available for diabetic people which will help in effective treatment of the ailment.



Monday, 5 November 2018

Find Out Now. What Should You Do for Better Pharmacovigilance?



In the world of constant progress and development of life sciences and technology, various medical inventions and innovations are taking place. There have been rapid advancements in the field of medicines and health drugs. With so many advancements taking place, it has become very important to ensure that the manufactured drug is safe and efficient.

This is where Pharmacovigilance comes into the picture.

What is Pharmacovigilance?

Pharmacovigilance is focused on just two results: well-being of patients and drug’s adequacy. Does a medication work adequately and is it safe? It addresses relatively every part of the drug life cycle - from preclinical advancement to post-market reconnaissance - making it a standout among the most essential functions in a life science organization.

Otherwise called drug safety - it is an expansive term that depicts the collection, interpretation, controlling and aversion of adverse effects in medications and treatments. It is a totally logical and process-driven territory in pharma.

What is an adverse event?

The meaning of an adverse effect is any response in a patient's body caused by a medication/candidate molecule – a reaction/side effect. A critical adverse event is a dangerous symptom that causes hospitalization, insufficiency, permanent damage or, in some cases, the demise of a patient. Adverse event reporting is compulsory for all clinical research agents, regardless of whether the side effects are just suspected.

The job of pharmacovigilance is to figure out which adverse events go too far of a medication's efficacy.

To put it in simple words, breaking down which side effects are worth taking a chance on patients compared with how viable they are at treating an ailment.

Importance of pharmacovigilance:

Drug safety guarantees that a patient's well-being is defended all through the whole drug advancement life cycle, including when the medication is promptly accessible in markets. Without a doubt, drugs are consistently observed for any side effects on patients, and any new information is gathered and answered to healthcare experts all the time.

This nonstop vigilance means that, including others in the business, senior pioneers in a drug safety committee have the obligation and right to prescribe that a development procedure is halted, or that an affirmed sedate is pulled from the market. Sedate safety keeps the wheels of a pharmaceutical organization moving.

Now when we know how important drug safety is, i.e. pharmacovigilance, the question arises, whom to reach for the best and efficient pharmacovigilance support?

The answer is Turacoz Healthcare Solutions, a medical communications firm that offers you end-to-end pharmacovigilance support. The services offered can be classified as under:

  • Organizing an apprehensive and robust pharmacovigilance unit.
  • Voice process support
  • Support with SOPs and procedural document development
  • End-to-end case processing for clinical trial proceedings and post-marketed products
  • Safety reports writing
  • Aggregate report writing
  • Helping with literature search, etc.


The highly dedicated and skilled team of professionals make it easy for you to get your work done in the desired manner and that too promptly. Turacoz also provides consultancy services for pharmacovigilance.

A prompt and apt delivery is the system Turacoz believes in and valuing the needs and demands of the clients is the core principle here. All the work done is as per the standards and requirements, in the most cost-effective manner.

So, if you are worried about Pharmacovigilance support, join hands with Turacoz Healthcare Solutions and sail through your worries and troubles.