In the world of constant
innovation there are a variety of things manufactured which are then marketed.
There have been a lot of advancements in the field of science and medicine.
Various drugs are invented for various ailments and various medical devices are
manufactured. Drug manufacturers actively seek for medico-marketing solutions.
What is medico
marketing?
Medico-Marketing is a procedure of information exchange that
occurs between a drug producer and the consulting specialist, Nurse, Pharmacist
or with the patients. The goal of this is to clarify the organization's
products and how it will help the customers in forecast or treatment of the
health-related issues.
This information exchange is oriented towards sales.
However, the description made must be very clear and precise and the sales
process must be defined clearly as the product can be hazardous if used in a
wrong manner.
The effect of medico marketing depends on the techniques and
strategies used, up to a huge extent. An efficient medico-marketing plan will
work on the following elements:
- Constituting an objective
- Recognizing the target group
- Formulation of a road map to achieve the goal
- Investigating the marketing plan at frequent intervals to track the progress
The pharmaceutical industry is changing dramatically, and
India is establishing itself well as pharma manufacturers. In the case of
pharma products, the consumers are the patients, but they are not exposed to
the choices and it is the doctors who decide for any particular drug, thus
doctors end up becoming the actual customers.
Selling products to the experts/specialists require an
extensive knowledge base so that that the product and its USP are sold. The
documents involved in medico marketing are essential for both commercial and
scientific use. Well-planned and crafted medico marketing documents help
spreading awareness regarding the product and diseases for patients as well as
healthcare providers.
At Turacoz Healthcare Solutions, we understand the need for
marketing in today’s era. Turacoz is a medical communications company which
provides you with a wide range of services including medical writing,
scientific writing, publication writing, regulatory writing, pharmacovigilance
support, real world evidences and medico marketing.
Medico-marketing
support at Turacoz:
Turacoz Healthcare Solutions offers customized medico
marketing services. We extend our support to healthcare, pharma, biomedical
companies and medical device manufacturers along with doctors, hospitals and
patients.
Turacoz devises the medico marketing strategies and plans
keeping in focus the target audience. The highly dedicated team of experts
extends end-t-end support to the clients. We cater according to the
requirements of the clients and offer the best possible solution.
Turacoz team shoulders entire responsibility of formulating
the plan for the chosen strategy, KOL (Key opinion leaders) coordination. The
classy and innovative designs fit accordingly with the marketing strategy.
Below is the list of medico-marketing documents that we
offer:
- Product monographs
- Newsletters
- Slide decks
- Patient education material
- Leave behind literature
- Visual aids
- FAQ booklets
- Training manuals
- Customized booklets and books
Turacoz believes in serving their clients the best and work
upon the same. Any of your medico marketing problems and we are ready with the
best solution. To get the assistance you can get in touch with us at hello@turacoz.in
Turacoz Healthcare Solutions is always at your call, ready
to assist you in achieving your endeavors and goals.
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