Medico Marketing Solutions At Your Convenience

Medico marketing, as the name suggests, is concerned with the marketing of the medical products. It is a process wherein the exchange of information takes place between as drug manufacturer and the consulting doctor/physician, pharmacist or patients.

The motive behind this information exchange is to explain the products of a company and how they are going to help patients/consumers in treatment of various health issues.

With the rapid advancements in technology, there has been a change in pharmaceutical marketing as well.  the drugs and devices are now marketed well so that their effects and usages are known well. It is basically generating sales.

How successful your medico marketing would be, depends on the strategies you use and the approaches and plans you have adopted for the marketing. A marketing management effort is bound to be successful when it follows the following process efficiently:

• Formulating goals
• Identifying the target market/audience
• Building-up a plan to achieve the goals
• Analyzing and monitoring the strategy at frequent intervals to track the progress

Marketing strategies used by pharma companies:

There are mainly 2 marketing strategies that pharmaceutical companies use. They are:

1. Push stream: The motive behind this strategy is to make an impact on the decision maker’s prescription behavior by using promotional items like journal articles, drug sampling, journal advertising, medical conferences, etc.
2. Pull stream: This strategy targets the end users/customers and forces the doctors to prescribe a certain drug/medicine based on the request of the patients.

Advertisements serve as an essential means to circulate the information on drugs and are widely used by drug manufacturers for promoting their products.

Now, the big question arises, whom to hire for the medico marketing? You need someone who is capable enough of designing and drafting various medico marketing documents efficiently and all those should be of good quality.

The answer to this question is Turacoz Healthcare Solutions. Turacoz is a medical communication company which provides medical writing services & end to end medico marketing support to its clients. Turacoz provides customized medico marketing solutions to pharma and healthcare companies, biotechnology, medical devices and biomedical firms, doctors, hospitals and patients.

The highly skilled team of experts assess the whole situation and requirements and demands of the clients and then suggest the best marketing strategies that fits the whole scenario.

Turacoz takes total responsibility of the work, from developing the strategy to the final deployment. The experts work on creating engaging copies with high-tech designs that go together with the strategy adopted.

The various medico marketing documents that Turacoz works on are:

• Slide decks
• Product monographs
• Training manuals
• Patient education material
• Visual aids
• FAQ booklets
• Newsletters
• Customized books and booklets
• Leave behind literature

To reach out to us for all your medico marketing needs and to know more about us and how we can assist you, mail us at hello@turacoz.in